Category Archives: South Lake Tahoe

True Tahoe Support | Vendor Love

Not all business is work, and for Becky Helvie her love of fabric and colors has blossomed into ScarfLady, which specializes in brightening up women’s day with an extensive collection of scarves.

How extensive exactly? Pretty extensive, to the tune of over 250 gorgeous scarves. Helvie started as just another fan of scarves and pendant jewelry, picking them up at gift shops around the country on trips. After people started asking her where she got her scarves from, she knew she could turn her hobby into a business.

Helvie loves selling her scarves and interacting with customers that come to her store. She believes scarves aren’t essential to life but are a great way for people to look good and feel good about themselves.

Helvie is a big fan of Live at Lakeview and enjoys being in the joyous atmosphere interacting with customers and listening to the music. Since moving to Tahoe in the spring from Bakersfield, CA, she has loved the Tahoe weather and lifestyle.

Be sure to stop by and say hello to Helvie on Thursday at Live at Lakeview and check out all of her scarves, which are all currently on sale.

Written by: Garrett Bethmann

True Tahoe Support | Vendor Love

Paper cutouts, unspooled yarn and splattered paint have been lifelong companions for artist and business owner Lisa Schafer. With her store Wildwood DIY Boutique, she hopes to inspire others to pick up a brush or pair of scissors and join the creative journey with her.

Growing up in beautiful South Lake Tahoe, the lake and surrounding Sierras were a constant inspiration for Schafer. Her dreams of becoming an art student in the Pacific Northwest were fulfilled when she graduated from Humboldt State University with a B.A. in Art Education.

Schafer has been teaching arts and crafts ever since leaving the Arcata forests. Hosting numerous potluck craft nights for family and friends inspired her to take her teaching and creativity to the next level, opening Wildwood DIY pop-up workshops in the summer of 2014.

When a spot opened up next to Schafer’s friends at Gaialicious Boutique in South Lake Tahoe, she decided to make her operation more permanent and set up her dream workspace and shop. With a home for her business, Schafer is now able to support the artistic endeavors of artists and locals who have done so much to support her.

Wildwood DIY Boutique specializes in giving local and independent artists and craftspeople a place to show and sell their work. With beautiful works of art and handmade crafts surrounding customers, Schafer hopes the space also serves as a way to inspire people to engage with their own creativity and their community at large.

To spark its customers’ creative undertakings, Wildwood carries a small selection of craft supplies for projects and also holds three to four DIY workshops every month, which are listed on its website ( The community is also invited to First Friday events Wildwood hosts with its neighbors Gaialicious Boutique, in which a featured artist from each shop is given a booth to display art and small workshops are offered to anyone who visits. “I believe that everyone has the ability to be creative and I enjoy seeing the excitement and satisfaction in each individual as they finish a project they thought they could never do,” said Schafer in an email.

Be sure to join Schafer at the next First Friday event on August 7th, where you can check out the new mini yarn store, Knits and Knots, as well as Live at Lakeview where she will have a booth for Wildwood DIY Boutique. Web browsers can check out Wildwood DIY Boutique on Facebook and Instagram.

Written by: Garrett Bethmann

Summer Blues in Lake Tahoe

LLindley.LiveatLakeview-19Nothing but those sweet summer blues on tap for the first Thursday of summer in South Lake Tahoe! Blue skies, Blue Moon brews + authentic blues vibes from The Raymond Victor Band!

The Jonny Gold Trio will start off today’s show at 4:30 pm with their unique jazz tunes from the great American songbook with songs by artists such as Duke EllingtonMiles Davis & Antonio Carlos Jobim. This jazz trio from Davis, CA is known for their jazz standards, ballads, latin jazz and blues. One of the band members will be joining us again this summer when his funk band, Big Sticky Mess, opens up for the Polyrhthmics on August 13th.

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Our headliner, The Raymond Victor Band, will take the stage at 6:00 pm and we cannot wait to see what he has in store for us! This blues brother grew up in Chicago during the peak of the blues in the 1950’s and 60’s. We found this gem of a band thanks to a family connection with their manager, who also happens to manage Janis Joplin’s original band, Big Brother and the Holding Company!


Victor will be joined by Diana Dutra on bass and Marcus David on drums for this Thursday’s performance. In a recent interview with Tahoe Onstage, Raymond Victor was asked what we can expect at the upcoming show…

“I have no idea,” Victor told Tahoe Onstage. “I never use a set list. I have to look at the people and then I say, ‘OK, here we go.’ ”


While the actual set list remains a mystery, there is no doubt we are in for a musical treat! Victor spent many years working along side some big legends in the blues and jazz world. He’s recorded with legends including Stevie WonderBobby WomackLarry Graham and Sly Stone… just to name a few! PLUS he’s shared the stage with Buddy MilesGarth BrooksLou Rawls and many others.

Cheers to the first Thursday of summer! See you at the beach!

True Tahoe Support – Drinking for Charity

hannah beer pourThis summer, being charitable is as easy as ordering a cold one at your favorite outdoor concert series! That’s right, when Live at Lakeview returns to the beach this Thursday and you order that first ice cold beer of summer, you’re not only supporting the series you’ve all grown to love, you’re also supporting a great local non-profit organization.

It’s simple. We know you love beer/wine (we do too), we know you care about this community (we do too!) and the best part is, you can have it all!!

On Course Events has chosen the South Tahoe BMX Association as this season’s beer/wine garden beneficiary. If you have a kid, or know of one, that rides at the local bmx track – your beer supports his future races! If you want to see the exciting new Bijou Bike Park project come to life – your next glass of wine proceeds help to make that dream reality.


So as you sip on those cold beers, feel good about yourself for the charitable donations you’ve made and give cheers to Coors & Blue Moon for making it all possible!

Cheers to a beautiful summer ahead!


True Tahoe Support – Media Blitz

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The media blitz for Live at Lakeview has begun, and it’s all thanks to our local media sponsors! Pretty soon you won’t be able to tune into Lake Tahoe Television or KRLT/KOWL Radio without hearing about the series. Both of these media sponsors have been HUGE supporters from day one of the series with weekly interviews, daily commercials and constant encouragement.

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Inside the June 2015 Edition of Lake Tahoe Entertainer

Every time you pick up a copy of the Tahoe Mountain News, Tahoe Action or Lake Tahoe Entertainer you’ll be able to scope out the lineup and plan your summer! Most of these ads and write-ups are provided as a trade for sponsorship of the series. True Tahoe Support like this makes it all possible!

For those of you who are not located in South Lake Tahoe and don’t have the privilege of picking up a local paper when you stop by Sprouts (one of our favorite Live at Lakeview sponsors) for lunch, there are a lot of online publications spreading the good word as well!

2015 Lineup Announcement on
2015 Lineup Announcement on will be providing insight to each week’s entertainment. Their staff has an uncanny ability to connect with artists and provide a unique insight to the style and sound that defines each band. They will also provide recaps so you can relive the magic or catch up on what you missed. Who dares to miss out on a Thursday night thought?!

Insight into Live at Lakeview, courtesy of
Insight into Live at Lakeview, courtesy of

Thanks to, you’ll be able to catch recap photos from each weeks concerts on the beach and select entertainment previews throughout the season. We’re stoked to have this new media sponsor on board, they rock and you’re gonna want to check them out.

You’ll also find tons of event information on, among many other online calendars. The information is out there, so get tuned in, start making your summer plans and we’ll you on the beach real soon!


Vendor Deadline Approaching

The first Live at Lakeview of the 2015 season is approaching quickly, which means the deadline for becoming a vendor if coming up as well. If you’re interested in becoming a Live at Lakeview Vendor, here’s all the info you need to know:

Vendor Fee: $100 per event for merchants
Vendor Booth Space: 10′ x 10′ with front entrance clear
exact locations and open side walls cannot be promised

Required Permits for Merchants:

Application Deadline for June 25: June 1, 2015

Spaces are limited and filling up quickly. You’ll need to submit a 2015 Vendor Application, along with all the required permits and initial payment by June 1st to be considered.

Submit completed application to:
USPS Mail: 981 Tulare Ave. South Lake Tahoe, CA 96150

See you on the beach this summer!

Caring is Cool!

We LOVE Lake Tahoe so much that we adopted Lakeview Commons beach! 1395156_757927570915125_4757620883793037385_nWe host weekly beach cleanups every Monday morning from 9:00 – 10:30 am to help do our part in taking care of our favorite beach! Over the last 9 weeks our crew and volunteers have collected over 300 lbs of trash! We’re hosting our final cleanup of the season on Monday, September 1st – join us to help increase our impact on the lake!

And please beach responsibly, ALWAYS PACK YOUR TRASH!

Summer Getaway in South Lake Tahoe

While the rest of California overheats, we’re chillin’ here in South Lake Tahoe! With plenty of summer fun left ahead of us, plan  your next summer getaway in South Lake Tahoe – but before you do, check out some pro tips from our friends at Submerge Magazine.


Co-Owner of Submerge Magazine tells you first hand, how much better your weekend in Tahoe can be if you start it with a Thursday night Live at Lakeview concert – “a free weekly concert series happening Thursdays throughout the summer. Live at Lakeview features talented touring and local acts right on the beach in one of the most spectacular settings Submerge has ever seen host live music. Imagine a smaller more intimate version of downtown Sacramento’s Concerts in the Park, except right on the shore of one of the most beautiful lakes in the world, surrounded by towering mountain peaks. Hit up the beer garden, groove to some tunes and take it all in!”


While you’re here be sure to check out the great activities our event partners offer, from Standup Paddle Boarding with South Tahoe Standup Paddle Board to flying through the sky at Heavenly Mountain‘s brand new Blue Streak Zip- Line.

Check out all of Submerge’s pro-tips and join us up in Lake Tahoe to beat the heat this summer!

The First Week of Summer in South Lake Tahoe!

There’s a lot of anticipation building here in South Lake Tahoe as we get closer to the debut of the third season of the Live at Lakeview Summer Music Series! The first concert of the summer is next Thursday, June 26th!

If you’re looking for ways to help the time pass a little faster (and have a ton of fun in the meantime) we’ve got your back! There’s a ton of super fun things to do in Lake Tahoe to enjoy the first week of summer!

Tonight Join us from 5:00 – 8:30 pm down at Lakeview Commons for a Volunteer Recruitment Party!  We’ll be cooking up some free food for everyone that attends! That’s right, FREE FOOD! We’ll also be sharing all the juicy details on the upcoming lineup, new features of the concerts, and ways to get involved.


Friday 6/20 – The Heavenly Village Summer Concert Series continues with more FREE concerts! This Friday you can catch Live at Lakeview favorites, The Mark Sexton Band. This is also the final day to rack up some extra miles for the Tahoe Bike Challenge so take a nice long bike ride before the live music kicks off at 5:00 pm.


Saturday 6/21 SUMMER SOLSTICE! – Celebrate the longest day of the year by exploring the outdoors! Go for a hike to see the wild flowers or one of the hundreds of beautiful lakes in the Tahoe Basin! End this extra long day with more FREE live music at The Heavenly Village Summer Concert Series and you’ll get to enjoy another Live at Lakeview veteran, Island of Black & White!

Sunday Funday 6/22 – Local hot spot, Steamers Bar & Grill, is helping you cure your Summer Solstice hangover with a Bloody Mary contest from 12:00 – 4:00 pm. PLUS you can catch another round of live music from the last band to take the Live at Lakeview stage, Arden Park Roots!


Monday 6/23 – With temps expected to reach the 80’s today, I strongly recommend spending Monday at the beach working on that summer tan! Bring a few friends, some sunscreen, and you’re set for a perfect Tahoe day!

Tuesday 6/24 – The Harvey’s Outdoor Concerts kick off Tuesday with Sarah Mclaughlin. This multi-platinum, grammy award winning superstar will start her show at 8:00 pm so get there early if you plan to tailgate!

Wednesday 6/25 – The inaugural Cycle Celebration is going down at the Heavenly Village from 5:30 – 7:30 pm to celebrate all the participants of the 9th Annual Tahoe Bike Challenge! FREE live music with The Sierra Drifters, awards, giveaways, and lots of fun is in store at this totally free event!


THURSDAY 6/26 – The wait is over!!! Live at Lakeview returns to Lakeview Commons in South Lake Tahoe with Peter Joseph Burtt & The Kindtide w/ special guests Liquid Kactus!   As usual, the show runs from 4:30 – 8:30 pm! Parking is super limited this season with all the construction around Harrison Avenue so utilize the FREE parking at the South Lake Tahoe Recreation Center (1180 Rufus Allen Blvd) or ride your bike to take advantage of the FREE Bike Valet!


See you soon Live at Lakeview fans!